Adapter's Advantage Podcast Archives

February 9, 2025

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

Todd Hartley, CEO of Wirebuzz, explains how to use video to shorten sales cycles and improve buyer experiences on The Adapter's Advantage

February 9, 2025

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

Ryan Thompson of Medtronic explains how to fuel growth through training and drive diversity in an organization

February 9, 2025

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Lori Richardson, sales influencer, strategist, and author, discusses technology in sales, sales strategy, and the rise of sales enablement.

February 9, 2025

The Adapter’s Advantage: Cheri Lytle on Coaching Advisor Growth

Cheri Lytle, financial planning industry veteran, discusses coaching advisor growth, how financial planning has changed, and more.

February 9, 2025

The Adapter’s Advantage: Ken and Nick Valla on Driving Sales Effectiveness

Listen as sales leaders Ken and Nick Valla, The Valla Group co-founders, discuss driving sales effectiveness and how to maximize performance.

February 9, 2025

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

Listen as Bill Harmon, chief client officer at Voya Financial, discusses selling with purpose, and the importance of being customer-centric

February 9, 2025

The Adapter’s Advantage: Emily Mason on Disrupting Sales Training

Emily Mason, from ResMed as shares the key skills sellers need today and how to leverage sales enablement software to disrupt sales training

February 9, 2025

The Adapter’s Advantage: Melissa Finnegan on Developing Virtual Sales Confidence

Melissa Finnegan, VP of Learning & Development, Lincoln Financial Distributors, discusses developing virtual sales confidence and more.

February 9, 2025

The Adapter’s Advantage: Marilyn Pearson Hendricks on Advancing Technology Transformation

Listen as Marilyn Pearson Hendricks, co-founder of WorkTech Advisory, discusses the power of advancing technology transformation

February 9, 2025

The Adapter’s Advantage: Joe Sabatino on Audience Engagement Strategies

Learn powerful audience engagement strategies from Joe Sabatino, a seasoned performer and public speaking expert.

February 9, 2025

The Adapter’s Advantage: Mark Schulman on Unlocking Your Rockstar Attitude

Listen as Mark Schulman, rockstar, performance driver, and drummer for P!NK!, discusses the significance of attitude and how it drives sales

February 9, 2025

The Adapter’s Advantage: Mark Lonzo on the Future State of Enablement

In episode 60 of the Adapter’s Advantage podcast, Mark Lonzo discusses how sales enablement is critical for sellers to succeed today.

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Digital Sales Revolution Book

Allego a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms

Adapter's Advantage Podcast

The Adapter’s Advantage: Todd Hartley on Winning Sales With Video

The Adapter’s Advantage: Ryan Thompson on Driving Diversity & Fueling Growth

The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

The Adapter’s Advantage: Cheri Lytle on Coaching Advisor Growth

The Adapter’s Advantage: Ken and Nick Valla on Driving Sales Effectiveness

The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

The Adapter’s Advantage: Emily Mason on Disrupting Sales Training

The Adapter’s Advantage: Melissa Finnegan on Developing Virtual Sales Confidence

The Adapter’s Advantage: Marilyn Pearson Hendricks on Advancing Technology Transformation

The Adapter’s Advantage: Joe Sabatino on Audience Engagement Strategies

The Adapter’s Advantage: Mark Schulman on Unlocking Your Rockstar Attitude

The Adapter’s Advantage: Mark Lonzo on the Future State of Enablement

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