AI sometimes brings up fears that machines will replace humans. But today, attitudes about AI are changing as more people see the value that AI brings to enhancing the way we live and work.
Salespeople are among those who are embracing AI.
AI-supported selling helps sellers make better use of their time, build stronger relationships with their customers, and close more deals. As a result, sellers and sales managers see AI as a valuable tool for enhancing the entire selling process.
AI enables the seller to take the guesswork out of what content to send and when. AI-supported selling solutions source and surface this highly relevant sales content to the seller so that they can present it to the buyer at precisely the right moment in the buyer’s journey.
AI-assisted selling also gives sales teams visibility into pipelines, deals, and team activity. This data-driven insight helps reps navigate the sales process better and avoid making mistakes that can cost them the deal.
AI can also show the seller if a deal is at risk and help them to understand why. The seller gets actionable recommendations for overcoming objections. The rep gets presented with the resources they need to manage buyer objections and respond to changes in real-time.
In addition to facilitating a better sales process, AI-supported selling technology helps sales leaders provide constructive, actionable feedback at scale to their sales teams.
Given this powerful combination of features and functionality, it’s no wonder that AI is being adopted—and successfully deployed—by an increasing number of organizations.
Forbes reports that 63% of executives whose companies have adopted AI sales tools say AI has increased revenues. Moreover, over 44% of executives say AI has reduced costs.