2022 Gartner® Market Guide for Revenue Enablement Platforms

“By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.”

Companies around the world face digital transformation, slimmer budgets, and growing customer expectations. It’s more crucial than ever to prioritize and support sales teams.

According to Gartner, “The sales enablement market has broadened beyond sellers to include the enablement of people in revenue-generating roles such as customer success, presales, and marketing.”

Revenue enablement platforms, formerly sales enablement, provide key functionality enabling resources that generate revenue via content, training, and coaching.

In the 2022 Market Guide for Revenue Enablement Platforms, Gartner identifies transformative capabilities and provides three key recommendations for buyers evaluating enablement platforms.

You’ll learn:

  • Gartner’s view of the enablement market and sellers’ future needs
  • The value of a holistic approach to revenue enablement
  • How to evaluate conversational intelligence capabilities of vendors
  • Key uses of digital sales rooms for buyer engagement
  • The importance of strong partner ecosystems to support additional capabilities

Download your complimentary copy of this valuable Gartner report to learn how to evaluate enablement technology.


Gartner, Market Guide for Revenue Enablement Platforms, Melissa Hilbert, Elizabeth Beard, Rahim Kaba, Doug Bushée, 8 August 2022

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.


Get Your Copy!