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The Adapter's Advantage: Mark Jeffries
September 4, 2020

Adapter’s Advantage Podcast: Episode 8 Featuring Mark Jeffries

Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success. In this episode, event host and keynote speaker Mark Jeffries shares the secrets of creating compelling virtual events.

As MC and keynote of some of the biggest corporate events in the world, communications consultant Mark Jeffries knows how to connect with huge audiences in-person, and how to transform live events to reach remote viewers.

His practical, entertaining advice and innovative ideas will help you reshape in-person events to maximize the virtual experience and keep your listeners engaged. Listen to today’s episode as Mark describes how to connect with an audience through a camera, whether it’s one person or 20,000.

Episode 8: Adapting Live Events to a Virtual World | Mark Jeffries

Listen and subscribe today: Apple Podcasts | Google Podcasts | Spotify | TuneIn

“The lens is quite scary because it’s this dark, unblinking eye just staring at you. What you have to do is think, ‘You’re my friend. I’m talking to you like I would a friend. I’m using the same gestures, the same expressions as if there was a human in front of me responding.’” — Mark Jeffries

From This Episode

Host Mark Magnacca: “What’s important to know now that so many people are communicating through a camera?”

Mark Jeffries: “It’s a completely different skill set, and yet it retains a lot of the lessons you have learned from the in-person world. I try and define it for people in a way that is quite easy to instantly understand. Back in the in-person world, which we are returning to, it’s all about theater—you’re big, you’re on the stage, you walk around. The same is true in a boardroom or a small meeting room. even at a Starbucks. You can gesture and you can be a very big person with a big message. That’s theater.

On camera, everything is different. It’s all about the face and it’s more cinema. You think about movies that you watch. You see every reaction, every emotion in the actor or the actress you’re watching. And that’s what this is. And so, instead of being that big on-stage personality, suddenly it becomes more intimate, more personal. You have a chance now to make a different connection with people.

Think of it this way. You are sitting there. You’re telling someone about your solution, your software, your idea, your creative, and you are in their home. You’re on their desk, in their house or in their apartment. You suddenly become part of their world, where they feel most comfortable, and it is a different experience.

And so you do have to position yourself as a more approachable, friendly, and familiar person than the big stage personality that you might have. And for a lot of presenters out there, especially the senior execs, it is quite a tough challenge to make that shift. Because what this is not is taking a live on-stage event and shoving it into a webinar, or virtual format. You have to change every aspect of it because this is a different receivable.”

About Adapter’s Advantage

Our podcast features leaders from sales, training, and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment. As your host, I’ll introduce you to some of the most interesting and inspiring people I’ve met over the last twenty years.

The conversations dive into the ups and downs of my guests’ journeys. We focus on inflection points—the aha moments that, in retrospect, had a critical impact on their success. These interviews will leave you with practical, real-world advice that you can apply to your life.

Our world is in constant change. This podcast helps sales training, enablement, or learning and development professionals gain valuable insights to help themselves and their organizations adapt to this time of tremendous upheaval.

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Don’t miss an episode! Listen and subscribe today: Apple Podcasts | Google Podcasts | Spotify | TuneIn

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