Easy Content Creation
For most companies, video is an essential communications vehicle. It’s no longer just the best way to reach B2B buyers; it’s also the best way to communicate with your sellers–and for them to communicate with each other.
The challenge is that video content has traditionally taken a lot of time and resources to create. Why? Because most companies still treat video creation like a Hollywood production, either contracted to production houses, or done internally by a small team of experts.
As a result, there isn’t enough video, and what’s available is often out of date shortly after it’s completed.