How to Use AI Tools (like ChatGPT) for Sales
If you’ve been keeping an eye on the news, you’ve seen the buzz about ChatGPT. The artificial intelligence (AI) chatbot developed by OpenAI was released in December 2022 and racked up more than a million users in the first five days.
Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. These headlines tell part of the story:
- Microsoft Invests $10 Billion in ChatGPT Maker OpenAI
- Racing to Catch Up With ChatGPT, Google Plans Release of Its Own Chatbot
- Alphabet shares dive after Google AI chatbot Bard flubs answer in ad
- Microsoft Stock Falling As Bing AI Descends Into Madness
- For tech giants, AI like Bing and Bard poses billion-dollar search problem
Generative AI is a category of artificial intelligence algorithms that generate new outputs based on the data they have been trained on. Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of images, text, audio, and more.
AI tools such as ChatGPT have many potential applications in sales, from creating marketing content to predicting customer behavior. But every new article raises more questions:
- What does this mean for sales teams?
- How many new AI tools are there?
- How do you even use these things?
- Should you be using ChatGPT or one of the others?
Read on for a roundup of the most promising generative AI tools that salespeople can use, along with examples of how they can be used to drive sales.
5 Generative AI Technology Types
Generative AI tools for salespeople use AI to generate content or insights for sales purposes. There are several different types of generative AI tools for salespeople, including:
Chatbots: Chatbots are AI-powered programs that can conduct conversations with customers, provide product information, and help with customer service. Salespeople can use chatbots to automate their sales processes and provide instant responses to customer queries.
Natural Language Generation (NLG) tools: NLG tools use AI to analyze data and generate written content, such as product descriptions, blog posts, and email templates. Salespeople can use NLG tools to create personalized and engaging content for their leads and customers.
Predictive Analytics Tools: Predictive analytics tools use machine learning algorithms to analyze data and predict future outcomes. Salespeople can use predictive analytics tools to identify trends, forecast sales, and optimize their sales strategies.
Sales Prospecting Tools: Sales prospecting tools use AI to identify and prioritize leads based on specific criteria, such as job title or industry. Salespeople can use sales prospecting tools to identify high-quality leads and improve their lead generation efforts.
Sales Enablement Tools: Sales enablement tools use AI to provide salespeople with real-time insights and content recommendations to help them close deals more efficiently. Salespeople can use sales enablement tools to access relevant content and insights that are tailored to their specific sales situation.
7 Generative AI Apps for Sales
Within each of the categories described above, there are a number of specific tools available to salespeople today.
ChatGPT: ChatGPT is a conversational AI chatbot that can be used for customer service, lead generation, and sales support. Salespeople can use ChatGPT to create sales content, generate personalized and engaging sales scripts, answer questions, and provide training and support.
Regie: Regie describes itself as “The AI Content Platform for Revenue Teams.” It’s a content creation platform that helps salespeople produce sales emails and automate sequences for lead generation, prospecting, and customer relationship management, which helps sales teams save time and increase productivity.
Bard: The BARD AI chatbot is an experimental conversational AI service and content creation platform. It helps businesses create high-quality content for their marketing campaigns. As of this post, Google Bard is available only to limited beta testers,
Surfer: Surfer is an SEO tool that helps businesses optimize their website’s content for search engines. It uses AI technology to analyze search engine results and suggest improvements for better ranking. Salespeople can use Surfer to optimize their website’s content, blog posts, and other marketing materials to attract more leads and improve conversions.
Frase.io: Frase.io is a content optimization tool used for creating and optimizing content for SEO purposes. It uses AI technology to analyze content and suggest improvements for better search engine ranking. Salespeople can use Frase.io to optimize their website’s content, blog posts, and other marketing materials to attract more leads and improve conversions.
Jasper: Jasper is the generative AI platform for business that helps sales teams create content, including blog posts, marketing copy, and AI-generated images tailored for your brand.
DALL-E-2: DALL-E is an image generation model that can create unique images from textual descriptions. Salespeople can use DALL-E to create high-quality product images that are tailored to the needs and preferences of their customers.
The Future of Sales Technology
Generative AI tools have many potential applications in sales, from creating sales and marketing content to predicting customer behavior. By using these tools, salespeople can gain valuable insights into customer needs and preferences, and develop personalized marketing campaigns that are designed to drive sales and increase customer engagement.
With further advancements in AI technology, it is likely that we will see even more sophisticated and powerful generative AI tools that can help salespeople better understand their customers and improve their overall sales performance.
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