George Donovan of Allego: How to be Great at Sales Without Being Salesy
I have a strong belief that closing should be a non-event. The best way to avoid a pushy or adversarial closing is to sell smart — if you have aligned the buyer’s process with your selling cycle, then closing should be a no-brainer.
Read the interview with George Donovan, Allego’s CRO, about how to be great at closing sales without seeming pushy, obnoxious, or salesy. Click the link below to read the full interview.