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The Race Is On: Allego Acquires Refract As Sales Tech Consolidation Accelerates

Forbes Logo“With the acquisition of Refract, Allego puts itself in a good position to extend capabilities for its existing customers. And in the future, if it can acquire deep SC and SE functionalities, Allego can become a legitimate player in the burgeoning sales enablement automation category. In today’s remote selling environment, conversation intelligence is now becoming a table-stakes source of data as sales enablement teams look to arm their sellers with a full package of digital tools. This acquisition is part of a growing trend of sales tech consolidation that we predict will accelerate into 2021 as tech buyers demand more end-to-end solutions.”

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