Adapter’s Advantage: Episode 53
Ken and Nick Valla
Ken and Nick Valla are co-founders of The Valla Group, a sales effectiveness firm recognized as a modern sales training company. The Valla Group uses researched-based, proprietary content and an innovative, scalable approach to learning. Its customers include Amazon, Citrix, Autodesk, BASF, Avaya, Dekra, Siemens, Anthem, Crowe, and Verizon.
Ken Valla is president of The Valla Group. With 30 years of experience in sales, sales management, and sales strategy consulting, Ken specializes in B2B selling to help companies transform and maximize the results of their sales organization.
Ken has sold and implemented over $80M in sales effectiveness solutions and worked with over fifty Fortune 500 companies. Ken’s projects have helped these customers to measurably improve sales performance resulting in millions of dollars of return on investment.
Nick is vice president of strategic sales at The Valla Group. With over 10 years of experience in sales, Nick has been a high performing producer at every organization he has worked for. Prior to starting The Valla Group, Nick sold for Citrix Systems, Wilson Learning, and Allego, where he helped grow the company’s mid- market presence from startup to sales enablement leader.